Sir Richard Branson, the well known British entrepreneur is always on the lookout for new business opportunities. This time it’s climate change. To him we’re not taking it seriously enough and won’t until companies find ways to profit from it. He believes solving global warming and other climate issues requires brains and creativity to develop not only the required technology but also the required business models to make solving those problems profitable. I usually have difficulty with the idea of for profit public services. For profit prisons or public safety services like police or fire, even trash removal in my view pose more questions than they solve. But there’s always an exception. If a profit motive is what it will take to solve climate change, then why not!