Nestle’s Chairman, Peter Brabeck has some definite ideas about water. “Selling water on exchanges the same way other commodities are traded could help solve a shortage of the world’s most precious raw material likely to hit long before oil runs out,” he said. A strong believer in the forces of the market, he cited the example of the Gulf State of Oman which had a water exchange system dating to ancient times and which stabilized prices, as well as the high price of oil which is eroding demand as people adapt. His reasoning obviously makes sense from his point of view. But I wonder how different his arguments would look from the vantage point of consumers? Would they then look as rational or desirable?