Hayley Tsukuyama who writes about technology for the Washington Post commented in a recent article that the situation between advertisers and consumers is like an arms race, where everyone loses. 45 milllion people are using ad blockers, that is 15% of all U.S. Internet users, and a number that is rapidly growing, representing an increase of 48% between June 2014 and June 2015. A study by Adobe and PageFair says the use of ad blockers costs advertisers $22 billion in revenues. Consumers of course find the ads Continue reading “Quality and Quantity”
Tag: marketing
Toms Shoes
Many of us know about Toms shoes, you buy a pair, they give a pair in Honduras or somewhere where children need shoes. The company also has a go barefoot for one day event and has built its success on the idea that it cares about making the world a better place. Founded in 2006 by Blake Mycoskie, Toms Shoes believes in the notion of Continue reading “Toms Shoes”