Young people in cities like Baltimore may not like gun violence, but telling them that gun violence may shorten their lives does not seem to reach them. James Evans an advertising executive who was born in Baltimore and who wanted to try to reach these young people, mainly young men, did some research, mainly through focus groups. He found that the old adage of sex sells applied. If you tell a young man that guns could make him impotent, he is more likely to listen. So does the idea of living in a wheelchair, and since most gun victims do survive, the message has a chance to resonate. So Mr. Evans raised some money and Continue reading “Sex and Gun Violence”