Hayley Tsukuyama who writes about technology for the Washington Post commented in a recent article that the situation between advertisers and consumers is like an arms race, where everyone loses. 45 milllion people are using ad blockers, that is 15% of all U.S. Internet users, and a number that is rapidly growing, representing an increase of 48% between June 2014 and June 2015. A study by Adobe and PageFair says the use of ad blockers costs advertisers $22 billion in revenues. Consumers of course find the ads Continue reading “Quality and Quantity”