Gen Alpha, those who are 10 to 24 years old, shy away from fame and popularity. Rather they value kindness and being safe. These are the findings of a recently published study conducted by UCLA’s Center for Scholars and Storytellers. The study suggests that in a world full of uncertainties, conflicts and potential for chaos, the younger generation aims to remain grounded. Their key takeaways:
- Feeling safe is fundamental
- Kindness and empathy are crucial particularly in a polarized world
- Self-acceptance is a priority and media can help with that
- Fun is more than entertainment, but part of mechanisms to cope and connect
What is noteworthy is that they had options to choose good looks and changing the world, and they chose kindness and empathy.
It seems the young are reminding us to think, rethink or affirm what is important.
*reposted from GGID page
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